On 7 March last year CEJA participated to AGROTECH Fair in Kielce, Poland which ranks as one of country’s and region’s top leading exhibition venues. The three-day event was attended by more than 50 thousand people and the agricultural exhibition was spread across some 60 thousand square metres. With the help of the Polish Rural Youth Organisation CEJA disseminated the MULTIFARM_EU project to the general public, farmers, experts and decision-makers. By circulating a questionnaire CEJA found out that 71% of those sampled were farmers or studying to become farmers in the future. Only some 29% owned their own farm and more than two thirds (69%) replied that they had heard of the concept of agricultural multifunctionality before.