On 28 February 2015, a MULTIFARM_EU Project Conference took place in Vercelli, Italy, as part of the Fiera in Campo Fair. The conference aimed to disseminate information about the project to Italian young farmers and featured high-level speakers from CEJA, the European Council of Young Farmers, including Vice-President Paola Del Castillo and status member Frank Markovic as well as President of CEJA member ANGA, Alice Cerutti. Speakers discussed the importance of multifunctionality for young farmers with the participants, explaining its benefits and potential for sustainability and economic security.

The programme of the conference and the evaluation questionnaire were available in English and in the language of the audience (Italian). After the conference, a press release was sent out to all the participants and local press and media contacts.